Weber Shandwick report sheds light on increasing diversity and leadership of women in the workplace.

Report sheds light on increasing diversity and leadership of women in the workplace.

Public relations firm Weber Shandwick’s report “The Female CEO Reputation Premium? Differences & Similarities” makes the discovery that one way to increase diversity and leadership of women in the workplace may be to promote more women to leadership positions.
Their research shows that women are more likely to become CEOs, if their current CEO is a woman. 23% of women surveyed wanted to be CEO, but that number increased to 29% if their current leader was a female. Among the respondents, 69% stated that it was important to increase the pool of women CEOs with 84% of females holding this conviction and 60% of males. 50% of male and 58% of female executives cited that it was important to have more female role models and mentors.

Even though women in business still have much to achieve, they have come a long way since the days when a Peggy Olson, the striving female copywriter in the hit TV series Mad Men, had to climb her way up the corporate ladder under the gaze of dubious male executives.

Nowadays, the benefit of promoting greater diversity and leadership of women in the C-Suite is generally acknowledged by both men and women. According to a report from Catalyst, a leading nonprofit focused on providing opportunities for women in business, companies with higher female representation in top management deliver 34% greater returns to shareholders than those with lesser representation. Gender diversity is thus good for women, good for companies and good for business.
All well and good. But how female leadership impacts CEO and corporate reputation still remains largely unexplored, so Weber Shandwick decided to traverse this terrain by mining global research we recently completed about CEO reputation overall. What do women CEOs bring to a company’s reputation that is different from their male counterparts, and how do these differences affect how a company is perceived? Or are CEOs of both genders more similar than different? This is the focus of our new report, presented herein…