Challenging the bias around employing young people over older generations for creativity.

Written by Derek Beres – Contributing Writer.


Think creativity is only for the young? Think again.

Over the weekend, my wife and I watched The Creative Brain on Netflix. Being a fan of David Eagleman’s writing, I was eager to see how his ideas translated onto the screen. As expected, a lot of depth and nuance was sacrificed in hopes of achieving a pop culture-level science documentary. Still, the hour-long documentary was inspiring, featuring creative geniuses—Robert Glasper, Nick Cave, Michelle Khine, even Kelis in her new role as a chef—carrying the dialogue along.

While Eagleman offers ideas about why humans are creative—most animals are input-output-oriented without the benefits of a robust prefrontal cortex—he does not dive as deep into styles of creativity. In a youth-obsessed culture, the youngest of us are often honored as creative geniuses, yet there’s another age group that appears to have equal skin in the game: 50-somethings.

That’s what Bruce Weinberg and David Galenson, professors in the Department of Economics at Ohio State University, claim in their new study, published in De Economist. Focusing on Nobel laureates, they identified two peak ages of creativity: 25 for conceptual innovators and mid-50s for experimental innovators. While their focus was on economists, they feel comfortable stating that this data transcends discipline.